Our mission is to redefine how women prepare for — and move through — fertility, pregnancy, postpartum, and lifelong performance.

Not through aesthetics or pressure, but through education, physiology, and intelligent training.

Founded by Demi Anderson — a dual-trained Midwife and Women’s Performance Coach — SZN exists to give women what they were never taught:

how to train during pregnancy safely and powerfully, how to support their fertility through lifestyle, how to understand and work with their hormones, and how to build strength that protects rather than depletes.

SZN shifts women away from shrinking themselves and toward training like athletes for their real lives — birth, recovery, motherhood, energy, longevity.

We are building a world where women:
• train for health and performance, not aesthetics
• feel confident and capable through every stage of pregnancy
• understand their physiology and cycles instead of fearing them
• have access to midwifery-informed, evidence-led guidance
• prepare their bodies for birth with intention
• feel supported, strong, educated, and empowered

SZN is where Demi’s midwifery expertise meets her performance coaching background — creating a new standard of care for women.

Where pregnancy is powerful.
Where training is intelligent.

Where women rise because they are prepared for everything ahead.